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Replacing Marketing Basket Analysis with AI Product Recommendations in Email

As eCommerce marketers, we are constantly searching for contextual communications that leverage various data points to optimize conversions and lift incremental revenue. Consider your businesses shopping behavior data. If you’re only using this for revenue reporting and inventory analysis, then it’s likely you’re, literally, leaving money in the shopping cart. According to Barilliance– personalized productContinue reading “Replacing Marketing Basket Analysis with AI Product Recommendations in Email”

Qualitative vs Quantitative Research: How to Decide Which Research Type is Right For You

As a business owner or marketer in the quest for actionable insights, we often find ourselves looking to fill in the gaps in our understanding of our business and customer. Marketing research does just that and more! If you’re new to market research and the market research process you may not know where to beginContinue reading “Qualitative vs Quantitative Research: How to Decide Which Research Type is Right For You”

Increase Engagement and Revenue While Saving Time and Money with Dynamic Content Personalization

According to Cialdini’s principle of persuasion, liking, the more you like someone the more likely it is that you’ll be persuaded by them. This persuasion is even stronger if you feel akin to who is saying it. Translate this into the concept of personalizing content. If you see a picture of someone who reminds youContinue reading “Increase Engagement and Revenue While Saving Time and Money with Dynamic Content Personalization”

How Artificial Intelligence (AI) Puts the FUN in Funnel Marketing

2020 in the cruise industry has been a roller-coaster for all brands, but the best have used this time to ramp up their digital experience, expand their online offerings and improve their customer’s path to purchase. As manager of the booked guest website and pre-cruise email series at a major cruise line, I am responsibleContinue reading “How Artificial Intelligence (AI) Puts the FUN in Funnel Marketing”

It Takes a Community to Build a Brand

In 2018 I had the opportunity to join one of the leading brands in the personalized subscription service space. While they are easily distinguishable by their brand partnerships, celebrity affiliations and their ability to target you with an ad…literally anywhere…an inside view paints a picture of a brand whose unique experience is centralized by theirContinue reading “It Takes a Community to Build a Brand”

Planning Your A/B Tests to Ensure Accurate Representation in Your Sample

An A/B test, when used properly, is a great way to enhance your customers’ experience and optimize your marketing funnels by testing various content and user experiences before expanding to your full audience. When used incorrectly, an A/B can eat up resources, take too long to reach significance and lead to misinterpretations of the successContinue reading “Planning Your A/B Tests to Ensure Accurate Representation in Your Sample”

Amazon Pricing Strategies for Building Brand Loyalty, Not Price Loyalty

When trying to harness the power of Amazon for your brand, the question of pricing is undoubtedly at the forefront of launching. With over 150.6 million mobile users and a trust score of 89%, Amazon unleashes a level of exposure and sales potential unlike any other in the retail environment. In a study completed by Statista (LinksContinue reading “Amazon Pricing Strategies for Building Brand Loyalty, Not Price Loyalty”

The Value of Setting Goals as a Marketing Leader

Nathan Etherling of Coschedule.com states “Marketers who set goals are 376% more likely to report success than those who don’t.” As a manager, I am not just responsible for laying my own path to meeting company goals and objectives but accountable for laying out the framework for my team, leading them to their own individualContinue reading “The Value of Setting Goals as a Marketing Leader”

Why Marketers Need to Know How Their Data is Shaped: An Intro to Data Visualization

As tracking is expanded and new data points are added to help define your guests and their behaviors from all sources, it’s crucial to comprehend what you are collecting and present it in a way that’s actionable and valuable to your business. A quick visualization of your data can help you analyze from a 10,000Continue reading “Why Marketers Need to Know How Their Data is Shaped: An Intro to Data Visualization”