Is building a brand worth it?

As a new brand, it can be difficult to measure the true ROI of building a brand first. This along with limited resources and budget may dissuade you from focusing on a brand identity and marketing strategy that puts your brand first. Before jumping directly in to direct response campaigns, it’s important to consider howContinue reading “Is building a brand worth it?”

Build Customer Loyalty with a Successful Loyalty Program

Increasing customer retention rates have proven beneficial in reducing acquisition costs, expanding customer lifetime value and maintaining customer engagement.  A loyalty program is an essential need in creating real customer loyalty but according to a study by CapGemini, 53% of loyalty programs are failing. Here are some do’s and don’ts when considering how to moveContinue reading “Build Customer Loyalty with a Successful Loyalty Program”