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Comparative Funnel Analysis: Understanding Your Funnel to Deliver Better Customer Experiences with better ROI

In eCommerce, sales funnels are the foundation to understanding your business. It is a way to analyze your customer behavior in various marketing activities as steps that rely on each other for increasing conversion, retention and guiding a customer towards loyalty. Think about your ideal buyer or visitor process. Where do they land? What shouldContinue reading “Comparative Funnel Analysis: Understanding Your Funnel to Deliver Better Customer Experiences with better ROI”