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Replacing Marketing Basket Analysis with AI Product Recommendations in Email

As eCommerce marketers, we are constantly searching for contextual communications that leverage various data points to optimize conversions and lift incremental revenue. Consider your businesses shopping behavior data. If you’re only using this for revenue reporting and inventory analysis, then it’s likely you’re, literally, leaving money in the shopping cart. According to Barilliance– personalized productContinue reading “Replacing Marketing Basket Analysis with AI Product Recommendations in Email”

Qualitative vs Quantitative Research: How to Decide Which Research Type is Right For You

As a business owner or marketer in the quest for actionable insights, we often find ourselves looking to fill in the gaps in our understanding of our business and customer. Marketing research does just that and more! If you’re new to market research and the market research process you may not know where to beginContinue reading “Qualitative vs Quantitative Research: How to Decide Which Research Type is Right For You”

Increase Engagement and Revenue While Saving Time and Money with Dynamic Content Personalization

According to Cialdini’s principle of persuasion, liking, the more you like someone the more likely it is that you’ll be persuaded by them. This persuasion is even stronger if you feel akin to who is saying it. Translate this into the concept of personalizing content. If you see a picture of someone who reminds youContinue reading “Increase Engagement and Revenue While Saving Time and Money with Dynamic Content Personalization”

How Artificial Intelligence (AI) Puts the FUN in Funnel Marketing

2020 in the cruise industry has been a roller-coaster for all brands, but the best have used this time to ramp up their digital experience, expand their online offerings and improve their customer’s path to purchase. As manager of the booked guest website and pre-cruise email series at a major cruise line, I am responsibleContinue reading “How Artificial Intelligence (AI) Puts the FUN in Funnel Marketing”

Comparative Funnel Analysis: Understanding Your Funnel to Deliver Better Customer Experiences with better ROI

In eCommerce, sales funnels are the foundation to understanding your business. It is a way to analyze your customer behavior in various marketing activities as steps that rely on each other for increasing conversion, retention and guiding a customer towards loyalty. Think about your ideal buyer or visitor process. Where do they land? What shouldContinue reading “Comparative Funnel Analysis: Understanding Your Funnel to Deliver Better Customer Experiences with better ROI”

The Power of Silence in Marketing Communications

Marketers are constantly looking for ways to improve communication while defining the path to an action. A less commonly known fact about communication, is how much of it is comprised by non-verbal communication. According to Albert Mehrabian in his book, Silent Messages, the breakdown of communication attribution is as follows: 10% – words 35% –Continue reading “The Power of Silence in Marketing Communications”

Tableau vs. Canva – Which Data Visualization tool is right for you?

You’ve been told at least a hundred times on LinkedIN, vendor emails and marketing conferences that data visualization is a great way to gain actionable data from various data points in your business. In the face of large amounts of information, data visualization can drive insightful conclusions, identify gaps in information and assist in findingContinue reading “Tableau vs. Canva – Which Data Visualization tool is right for you?”

It Takes a Community to Build a Brand

In 2018 I had the opportunity to join one of the leading brands in the personalized subscription service space. While they are easily distinguishable by their brand partnerships, celebrity affiliations and their ability to target you with an ad…literally anywhere…an inside view paints a picture of a brand whose unique experience is centralized by theirContinue reading “It Takes a Community to Build a Brand”

Planning Your A/B Tests to Ensure Accurate Representation in Your Sample

An A/B test, when used properly, is a great way to enhance your customers’ experience and optimize your marketing funnels by testing various content and user experiences before expanding to your full audience. When used incorrectly, an A/B can eat up resources, take too long to reach significance and lead to misinterpretations of the successContinue reading “Planning Your A/B Tests to Ensure Accurate Representation in Your Sample”

Amazon Pricing Strategies for Building Brand Loyalty, Not Price Loyalty

When trying to harness the power of Amazon for your brand, the question of pricing is undoubtedly at the forefront of launching. With over 150.6 million mobile users and a trust score of 89%, Amazon unleashes a level of exposure and sales potential unlike any other in the retail environment. In a study completed by Statista (LinksContinue reading “Amazon Pricing Strategies for Building Brand Loyalty, Not Price Loyalty”