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Is building a brand worth it?

As a new brand, it can be difficult to measure the true ROI of building a brand first. This along with limited resources and budget may dissuade you from focusing on a brand identity and marketing strategy that puts your brand first. Before jumping directly in to direct response campaigns, it’s important to consider howContinue reading “Is building a brand worth it?”

Why Marketers Need to Know How Their Data is Shaped: An Intro to Data Visualization

As tracking is expanded and new data points are added to help define your guests and their behaviors from all sources, it’s crucial to comprehend what you are collecting and present it in a way that’s actionable and valuable to your business. A quick visualization of your data can help you analyze from a 10,000Continue reading “Why Marketers Need to Know How Their Data is Shaped: An Intro to Data Visualization”

Build Customer Loyalty with a Successful Loyalty Program

Increasing customer retention rates have proven beneficial in reducing acquisition costs, expanding customer lifetime value and maintaining customer engagement.  A loyalty program is an essential need in creating real customer loyalty but according to a study by CapGemini, 53% of loyalty programs are failing. Here are some do’s and don’ts when considering how to moveContinue reading “Build Customer Loyalty with a Successful Loyalty Program”