eCommerce, Digital Marketing, Brand Strategy and occasionally…dogs.
Get to Know Me
With nearly 10 years of experience, I develop and oversee content and customer journey’s across multi-channel and omni-channel businesses. I have a passion for leveraging data and digital capabilities to build online experiences that expand audiences, deliver innovation and exceed business goals.
Interested in learning more about how you can kick start your brand or optimize your eCommerce business?
This is what I’m talking about…
- Replacing Marketing Basket Analysis with AI Product Recommendations in EmailAs eCommerce marketers, we are constantly searching for contextual communications that leverage various data points to optimize conversions and lift incremental revenue. Consider your businesses shopping behavior data. If you’reContinue reading “Replacing Marketing Basket Analysis with AI Product Recommendations in Email”
- Qualitative vs Quantitative Research: How to Decide Which Research Type is Right For YouAs a business owner or marketer in the quest for actionable insights, we often find ourselves looking to fill in the gaps in our understanding of our business and customer.Continue reading “Qualitative vs Quantitative Research: How to Decide Which Research Type is Right For You”
- Increase Engagement and Revenue While Saving Time and Money with Dynamic Content PersonalizationAccording to Cialdini’s principle of persuasion, liking, the more you like someone the more likely it is that you’ll be persuaded by them. This persuasion is even stronger if youContinue reading “Increase Engagement and Revenue While Saving Time and Money with Dynamic Content Personalization”
- Is building a brand worth it?As a new brand, it can be difficult to measure the true ROI of building a brand first. This along with limited resources and budget may dissuade you from focusingContinue reading “Is building a brand worth it?”
- Why Marketers Need to Know How Their Data is Shaped: An Intro to Data VisualizationAs tracking is expanded and new data points are added to help define your guests and their behaviors from all sources, it’s crucial to comprehend what you are collecting andContinue reading “Why Marketers Need to Know How Their Data is Shaped: An Intro to Data Visualization”
- Build Customer Loyalty with a Successful Loyalty ProgramIncreasing customer retention rates have proven beneficial in reducing acquisition costs, expanding customer lifetime value and maintaining customer engagement. A loyalty program is an essential need in creating real customerContinue reading “Build Customer Loyalty with a Successful Loyalty Program”
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eCommerce. Digital Marketing. Brand Strategy.
Currently in the 305 until I can afford a house in Malibu.